Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online.
While many brands start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing unmodified UPS or USPS rates –– the most successful merchants use strategic shipping options to differentiate themselves from their competition and increase margins.
This requires coordination between multiple teams within your organization, all the way from your marketing team to your fulfillment team –– and several others in between.
Establishing a shipping strategy for your online store lets you ensure that everyone involved in this pipeline knows what’s going on and their part in the process.
In this guide, we’ll walk you through the absolute must-haves and must-knows for a solid ecommerce shipping strategy that makes both your margins and your customers happy.
Be sure to assemble the right team: Every department in your organization has a job in relation to making shipping work for your online store.
Set clear goals: Do you want to increase margins? Go international? Define your goals and measure against them.
Choose a shipping strategy: There are 4 main options, and free shipping isn’t always the best.
Make the leap: Implement and iterate. That’s the only way you’ll get better.
Let’s dive in.
1. Assemble the right team.
Identifying the right people to help make this decision for your business is the first step.
This requires that you bring into the conversation the right stakeholders within your organization.
Here’s a quick breakdown on how to think through the process and pull in the appropriate stakeholders.